Marketing Trends: What's Hot?

On Tom Kane's Legal Marketing Blog, his entry from January 17th talks about the latest trends in marketing.
Don't we just love trends? I will agree with Tom that blogging is a wonderful trend that by all indications will be around for a while. And a nice little video clip on your website is a bonus too.

But when it comes down to measuring ROI, it all depends on the type of law. I have found that family law attorneys get a high return with live referrals. They have a Web site and a good blog, but at the end of the day the people that are taken as clients hear about them from a live person.

Personal injury attorneys are another story. The more internet exposure they have, the better. They also benefit from live referrals too.

My point here is that old school marketing works - don't abandon it!