"No One Else Does What You Do."

I was reading Bruce Allen's blog and his comments on the competition. I've heard the same thing;
"I don't know of anyone else that offers your service."

There are many guys out there that are Legal Marketing Consultants. They have loads of experience. Some have big firm experience as marketers, some have written more than one book, etc.
I may not have the big firm experience and have never been published. I cost substantially less than these consultants. But I have a significant amount of marketing and PR experience. Much more reasonable for the smaller firms and solo practitioners. They need the marketing exposure the most.

So in my case, I really do believe that "no ones else does what I do."!