Small Law Firms and Their Success

Small firms a solo practitioners wear many hats. One of the more important ones is that of business developer.
Tom Kane's recent blog entry about small firms offers some great ideas to focus on when building a business. Most notable are;

• writing a personal marketing plan for each attorney and
• staying committed to maintaining a high profile within your specialty

Marketing plans are essential. Everyone must have a road map to reaching their goals. It keeps them focused. Maintaining a high profile as the expert in your field ties in with my personal preference for knowledge based marketing. If you are perceived as the most knowledgeable attorney in your field, clients will come to you.

Another thought I would like to add:

• keeping a current and complete referral database that includes anyone who has sent business your way.

Live referrals are the best kind of referral. Call them, meet them for lunch, send them cards. They are your most important life blood.