"No One Else Does What You Do."

I was reading Bruce Allen's blog and his comments on the competition. I've heard the same thing;
"I don't know of anyone else that offers your service."

There are many guys out there that are Legal Marketing Consultants. They have loads of experience. Some have big firm experience as marketers, some have written more than one book, etc.
I may not have the big firm experience and have never been published. I cost substantially less than these consultants. But I have a significant amount of marketing and PR experience. Much more reasonable for the smaller firms and solo practitioners. They need the marketing exposure the most.

So in my case, I really do believe that "no ones else does what I do."!

Marketing Trends: What's Hot?

On Tom Kane's Legal Marketing Blog, his entry from January 17th talks about the latest trends in marketing.
Don't we just love trends? I will agree with Tom that blogging is a wonderful trend that by all indications will be around for a while. And a nice little video clip on your website is a bonus too.

But when it comes down to measuring ROI, it all depends on the type of law. I have found that family law attorneys get a high return with live referrals. They have a Web site and a good blog, but at the end of the day the people that are taken as clients hear about them from a live person.

Personal injury attorneys are another story. The more internet exposure they have, the better. They also benefit from live referrals too.

My point here is that old school marketing works - don't abandon it!

Are Press Releases a Good Tool?

Michael McLaughlin, the Guerilla Consultant, comments that if you send releases by snail mail maybe 2% of recipients actually read them. If sent electronically you may get 50% of recipients.

I agree but let's back up a minute. I've found a fair bit of resistance to the press release in the first place. Some in the professional services industries don't understand that a press release can be an effective tool. Many think that releases are only for big newsworthy events, like in high interest legal cases or large corporate acquisitions. But releases can announce many things pertaining to daily business, such as personnel changes.

Press releases should not be sent out every other day either. But when distributed, all releases should be uploaded to PR sites for added presence on the internet. These sites are free and they give you exposure too.

A New Venture for Me

Welcome to the first post! My motivations for creating and growing this blog is to share my opinions and insights into marketing with dignity and integrity.

I have 10 years of marketing and public relations experience, some in the legal industry, some in the Mergers and Aquisitions industry and some in non-profit.
I enjoy discovering creative methods to get my clients noticed and to create top-of-the-mind awareness - all the while developing and protecting their reputations in their industry.

Ultimately this blog will serve as a source of knowledge for those who realize the importance of marketing and PR.
And if you have No Time for Marketing let me know. I'd like to help.